About
Dynamic Product Marketing Specialist with 2+ years of experience in driving successful Go-To-Market strategies, enhancing sales enablement, and optimizing conversion funnels. Adept at leveraging strong communication and content creation skills, including article writing and content brief development, to build engaging social media presence and foster vibrant communities. Committed to translating market insights into compelling product narratives that accelerate adoption and revenue growth.
Work
Lagos, Lagos, Nigeria
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Summary
Orchestrated end-to-end product marketing initiatives, driving market adoption and revenue growth for key software solutions within a fast-paced technology environment.
Highlights
Executed Go-To-Market strategies for 3 new product features, resulting in a 15% increase in initial user adoption within the first quarter post-launch.
Developed comprehensive sales enablement materials, including battlecards and product decks, which contributed to a 10% uplift in sales team conversion rates.
Managed social media campaigns across LinkedIn and Twitter, increasing engagement by 25% and generating a 5% improvement in lead-to-MQL conversion.
Fostered a vibrant online community of 5,000+ users, leveraging content marketing and direct engagement to enhance product understanding and gather valuable feedback.
Authored 15+ SEO-optimized articles and content briefs, establishing thought leadership and driving 20% organic traffic growth to the company blog.
Languages
English
Skills
Product Marketing
Go-to-Market (GTM) Strategy, Product Launch, Market Research, Competitive Analysis, Value Proposition Development, Messaging & Positioning.
Sales & Revenue
Sales Enablement, Conversion Rate Optimization (CRO), Customer Acquisition, Revenue Growth, Funnel Optimization.
Digital Marketing
Social Media Marketing, Content Marketing, SEO, Digital Campaigns, Analytics, Brand Awareness.
Communication & Content
Strategic Communication, Content Writing, Article Writing, Content Brief Creation, Storytelling, Stakeholder Management.
Community Management
Community Building, User Engagement, Feedback Loop Management, Customer Advocacy, Online Forums.
Education
University of Lagos
Philosophy